Experience — Senior Software Engineer

Senior Software Engineer

Dec 2023 – Present

Pinpointe On-Demand, Inc · Event-driven email marketing platform

Lead development of APIs, webhooks, and connectors that power integrations with eCommerce platforms, CRMs, and marketing tools
Architect and optimize event pipelines for high-volume campaign delivery, opens, clicks, and bounces
Partner with front-end engineers to design backend contracts and ensure API responses support real-time UI needs
Build and maintain integrations with major platforms so customers can sync lists, trigger campaigns, and track conversions

PHP · JavaScript · LAMP · MySQL · MongoDB · REST · Webhooks

Sep 2022 – Jan 2024

Tala · Santa Monica, CA (Remote) · Fintech lending

Led technical design reviews and code reviews across backend teams; influenced architecture decisions for scalability and reliability
Collaborated with Product, Data, Credit, and Business Development to deliver features that improved loan origination, disbursement, and collections
Designed and implemented integrations with external partners, including blockchain-based systems; debugged production issues and documented APIs
Mentored Backend Engineers on best practices, testing, and observability; improved test coverage and monitoring for critical modules

PHP · MySQL · REST · Microservices · Testing · Monitoring

May 2022 – May 2024

Axiomatic Technology Ltd · UK-based · People counting & footfall analytics

Designed and implemented the full web architecture for a footfall analytics platform that processes millions of sensor reads daily
Built REST APIs to unify access across legacy and new MySQL databases; documented specifications for front-end and third-party consumers
Integrated Laravel backend with Livewire-powered UI for dashboards, zone configuration, and reporting across stadiums, malls, and retail sites
Ensured the system scales for high-volume ingestion and real-time aggregation of occupancy and traffic data

Laravel · Livewire · PHP · MySQL · REST · Full-stack

Jun 2022 – Apr 2024

Rosetta.ai · AI-powered fashion recommendations

Designed and built REST APIs that external developers use to integrate recommendation and personalization features into their eCommerce stores
Implemented Stripe-based payment flows for subscriptions and usage-based billing
Developed backend services for the fashion recommendation engine—integrating with product catalogs, user behavior data, and ML outputs
Deployed and maintained services on Kubernetes; ensured APIs met SLAs for latency and availability

Laravel · PHP · REST API · Stripe · Kubernetes

Feb 2020 – Jun 2022

Prospect Portals · Remote (Florida) · CRM & lead automation

Led development of CRM systems and lead flow automations for multiple client businesses
Integrated Stripe, Authorize.net, and PayPal for payments; built webhooks and reconciliation flows for subscription and one-time billing
Built Zapier integrations so clients could connect CRMs to email tools, calendars, and third-party apps without custom code
Designed and implemented complex lead routing, scoring, and nurture automations that reduced manual follow-up and improved conversion

Laravel · PHP · MySQL · Zapier · Stripe · REST · JWT

Jun 2021 – Oct 2021

Tumblr · Sponsored content & ad reporting

Built discrepancy reporting pipelines that aggregated data from Apache Hive, Apache Druid, and IPONWEB U-Slicer for the Ads Team
Integrated Smart Ads Server via API to surface sponsored post performance and delivery metrics
Generated reports in multiple formats (CSV, dashboards) for internal stakeholders and external partners
Debugged and resolved data quality issues across active sponsored campaigns; improved accuracy of billing and performance metrics

PHP · Apache Kafka · Druid · SQL · REST

Aug 2019 – Jun 2021

Elite Funds · Remote (Nebraska) · Investment & solar franchise management

Built a hedge fund management system on Laravel and React—handling investor onboarding, capital calls, distributions, and reporting
Developed a Node.js/Express API for fund operations; integrated with Stripe, PayPal, and Authorize.net for payments
Architected and delivered the Solar Franchisees' Platform—a Laravel system for managing solar installation leads, franchise territories, and rep assignments with geomapping
Developed custom WordPress and WooCommerce plugins for subsidiary sites; managed servers, databases, and deployments

Laravel · React · Node.js · MySQL · Stripe · Geomapping

Aug 2014 – Aug 2019

HLT Products LLC · Remote (Florida) · SaaS & eCommerce

Maintained and extended 12 company and product websites on WordPress and Laravel
Built dozens of custom WordPress and WooCommerce plugins—streamlining checkout, subscriptions, inventory, and reporting
Designed RESTful APIs on Laravel and Node.js/Express for internal tools and partner integrations
Managed servers, databases, and deployments; implemented payment flows with Stripe, PayPal, and Authorize.net

Laravel · WordPress · WooCommerce · MySQL · REST · JWT